Last night, self-proclaimed "Queen of Jersey" Rachel Pally opened her new pop-up in an abandoned retail space on La Brea. Famous for her super soft jersey dresses and tops, Pally offers her full autumn/winter 09 and holiday 09 collections in addition to special heather grey pieces made specifically for the pop-up. Pally is also clearing out spring and summer pieces at 40-50 percent off.Taking advantage of one of LA's vacant retail spaces, Pally is keeping the length of her pop-up engagement open-ended and is using the time to connect with customers. The designer told WGSN she plans to make store appearances each week to give styling advice and chat with clients.
