Levi's thinking about customization

Levi's hosted a fall 2010 press preview last night, introducing altogether new fits with its upcoming Boyfriend collection for women. What really caught our eye was not the nicely styled, workwear-themed men's line or even One Eskimo, the band hired to play, but a series of artfully customized jackets exhibited in glass cases.



According to creative concept manager Jay Carroll (ex Rogues Gallery), Levi's is working to make customization options possible in stores, and also wants to begin encouraging customers to create their own designs at home; hence, the paint-splattered jacket.



With that in mind, New Yorkers can look forward to a new retail concept from Levi's to open in the Meatpacking District later this year.