Latin American design/manufacturing fairs are generally underwhelming - mostly cheapie-looking cotton sportswear. So it was especially nice to see beautiful, hand-knit sweaters in baby Alpaca at the most recent edition of Peru Moda, the country's largest fashion trade fair.
It turns out that the International Trade Commission is linking Peruvian artisans with designers in the US and Europe in order to fuse local craft with commercial viability abroad. The idea is simple, but with brilliant results given the quality and cost value that can be achieved in Peru. And the Peruvian women I spoke to were experiencing better sales than ever.
This should be happening around the world; imagine how much better South African crafts people, for example - with skills in wood carving, beading and block printing - would fare if they had better resources about what tourists want, and are buying?
