I absolutely love Forever 21's summertime visual merchandising. The retailer used cardboard cutouts to create faux ice cream trucks and candy stands, along with giant melted ice cream pops. The display matches the brand's neon colour palette for summer and looks great with the ditzy florals, tribal and ikat prints, polka dots and nautical stripes that are hot for summer. It's a shame those adorable paper hats are not for sale!
