Fast fashion retailer Forever 21 was the most popular store among junior girls questioned by WGSN scouts in New York and Los Angeles recently. The store hit the top spot on both the West and East Coast, due in part to it's success at offering fashion-forward items at an affordable price.Girls love the diverse mix available at the store. "I shop at Forever 21 mostly because it's eclectic, affordable and you can mix everything effortlessly," Elia Lonestar, 19, told WGSN.
Eighteen-year-old Jessica Jun added: "Forever 21 is a great store. They have stylish clothes that are affordable. And they have so many different styles to choose from."
Check WGSN for our deep dive into the shopping habits of the junior girl, with our new monthly consumer insight feature for this market, this month covering girls' attitudes to fashion, including their favorite retailers, their fashion icons, the words they use to describe their style, how much they spend and how often they shop.
