New to the Meatpacking District, Improvd is a reasonably priced, avant-garde-inspired women’s basics line and the brainchild of former Diesel visual merchandiser Valentino Vettori and Atrium founder Sam Ben-Avraham. The duo set up their edgy brick wall-lined shop with high-quality leather and silk garments merchandised on simple metal racks. We were pleasantly surprised to find reinvented t-shirts priced under $100, and leather jackets starting at $430.Improvd
819 Washington Street (between Gansevoort and Little W 12th Street)
Meatpacking District
Tel: +1 212 242 4020
www.improvd.com
