Monday, July 25, 2011

Holly's Apartment monetizes the voyeuristic trend

I love blogs like Into the Gloss, The Coveteur and The Selby for allowing me into the secret world of fashion, art and music tastemakers. Sites like these have been popping up in droves over the last couple years and act as an outlet for our intrinsic voyeuristic tendencies, while inspiring us with design ideas and beautiful imagery.


New blog Holly's Apartment takes this Peeping Tom trend and pushes it to the next level by allowing users to shop directly from her apartment. What Holly calls a "High End Designer Wares Pop-up," the online store features thoughtfully merchandised goods from Bottega Veneta, J.Crew Men's, Ralph Lauren and Barbour. Users simply click the item to get details and add it to their cart.


While some may complain about a lack of selection or the inability to try on or see the condition of merchandise, I love the simplicity and presentation of the collection, and I'm happy to do without the quintessential vintage store smell.

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