Warby Parker has eliminated the middle man. The e-tailer offers vintage-inspired prescription eyewear direct from their website for the singular price of $95. The "virtual try-on" feature allows customers to take potential new frames for a spin by uploading photos of themselves or by using webcam still shots. Customers can also have up to five pairs sent to their home to try before purchasing, free of charge. Those located in New York, San Francisco and Oklahoma City can make appointments at local Warby Parker offices. The best part? For every pair sold, the company donates another to a person in need.
www.warbyparker.com
