Thursday, July 21, 2011

We love Melissa + Jason Wu

Famous brazilian plastic shoe brand Melissa just launched a new partnership, this time with Jason Wu. The CFDA Fashion Award winner designed two styles for Melissa, the Ultra and Lady Dragon.

“I am so thrilled to be collaborating with Melissa because it gave me a chance to work with a brand new material, plastic," Wu said. "I find it both an exciting challenge and a great opportunity to be able to present my work on a new platform.”




The Melissa + Jason Wu Ultra Girl design is inspired by Miss Wu, the designer's iconic wide-eye owl logo, while the Melissa + Jason Wu Lady Dragon style is inspired by his autumn/winter 2011 collection referencing Versailles.



The range launched yesterday at the footwear retailer's Sao Paulo flagship, which was redecorated to reflect the shoe's romantic embroidery detail on the sole.



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