Thursday, July 28, 2011

WGSN Loves… Bensimon Shoes

Last summer, one couldn’t walk the flea markets in Los Angeles or crash a rooftop party in Brooklyn without seeing a sea of TOMS in an array of colors. Don’t get us wrong, we love the shoes and everything the company represents but we needed a timeout from TOMS.

Enter Bensimon, a fun, casual line of tennis shoes that not only add a slight touch of quirkiness to an outfit, they feel like you’re walking, dancing, running, and/or driving on air. The lightness of the shoe is what makes them an ideal go-to footwear choice for any casual outfit. Pair them with a vintage skirt or don them with skinny jeans – either way, the shoes are fashionable and functional which was the inspiration behind the design.

In 1982 Serge Bensimon was working in his Parisian army supply shop when he stumbled upon a pair of all white military shoes. Bensimon dyed the shoes and added rubber soles to give the utilitarian style some kick and voila, the classic shoe was born.

For more retail information please visit www.bensimonusa.com.

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