With a growing presence in the athletic apparel sector, Athleta is making a giant leap into the New York retail scene. After its recent launch on the Upper West Side on Columbus Avenue, the brand is expecting to open an additional 49 stores along the east coast by 2013.
The new stores will offer Athleta’s collection of women’s active lifestyle apparel for yoga, swim, running, gym, hiking and skiing - all designed by female athletes. We're expecting Athleta's on-trend merchandise and wallet-friendly prices to give NYC's favorite yoga store, LuluLemon, some strong competition in the market.
