Columbia Sportswear
Emerging trends at Summer Outdoor Retailer include vivid color, unexpected materials, heritage design and hybridization. Bright color continues to be embraced, with attention paid to the smallest details: shock cords, cord locks, eyelets and Velcro all appear in contrast pop colors. Hybrid garments combine materials for optimum performance and versatility. Some budding brand favorites include Columbia, The North Face and Fjallraven.
