Sun, sea and submarine for the SS10 collections in New York

Ltr: Macy's , Chloé, American Apparel

Mustards are translating well into SS10 in New York. These musty yellows are paired with soft grey toned accessories or vice versa, both in womens- and menswear. Traditionally a fall color, mustard is now leading the way to a subdued colour palette for spring and brings a soft color boost to the ever so popular black on black.

Ltr: Forever 21, Chanel and Bloomingdales

The nautical direction is coming back strong for spring with Breton striped tees, sweaters, knits, dresses...you name it. Nautical themed accessories ranging from Chanel to Banana Republic and even full on themed windows at Forever 21 confirms.

Ltr: Matthew Williamson, Roberto Cavalli and Emanuel Ungaro

We also dive into the deep sea for SS10 with lots of cobolt, teal and royal blues in the collections. Sheer and draped materials adds to the fluidity and digital patterns mimick the subaquatic.

Retailers focus on dark romance

While doing What's in Store in Los Angeles this week, I've noticed that many retailers are focusing on the darkened, brooding romance trend for their fall windows. Very popular in the fall/winter 2009/10 advertising campaigns from designer brands such as APC and Fendi to Burberry, the trend is easily translated to the mass market, pictured above at Forever 21, Urban Outfitters and American Apparel.

Retailers are showing both extreme and watered-down variations. At Forever 21, all-over lace was key, including geometric lace tights paired with floral lace dresses and styled with chunky rhinestone necklaces and sexy leather gloves. More toned down looks were seen at Urban Outfitters, like a simple lace bodysuit layered with a leather motorcycle jacket and loose trousers.

Look for WGSN's full What's in Store report from Los Angeles within in the next two weeks.