Retailers focus on dark romance

While doing What's in Store in Los Angeles this week, I've noticed that many retailers are focusing on the darkened, brooding romance trend for their fall windows. Very popular in the fall/winter 2009/10 advertising campaigns from designer brands such as APC and Fendi to Burberry, the trend is easily translated to the mass market, pictured above at Forever 21, Urban Outfitters and American Apparel.

Retailers are showing both extreme and watered-down variations. At Forever 21, all-over lace was key, including geometric lace tights paired with floral lace dresses and styled with chunky rhinestone necklaces and sexy leather gloves. More toned down looks were seen at Urban Outfitters, like a simple lace bodysuit layered with a leather motorcycle jacket and loose trousers.

Look for WGSN's full What's in Store report from Los Angeles within in the next two weeks.